The Brand without a Bottle

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Looking for an authentic project base learning resource?

The Brand without a Bottle is short film project designed to build your students’ persuasive skills in a fun and engaging way.

Your students discover how persuasion is used in marketing bottled water and act as our creative agency to persuade others to choose tap water over bottled water.

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2019 winners

Grand prize winner: Bonnyrigg High School

2nd Place: Hurlstone Agricultural High School

3rd Place: James Ruse High School

2018 winners

Grand prize winners: Muirfield High School and William Carey Christian School

2nd Place: James Ruse Agricultural High School

3rd Place: Hawkesbury High School

Choosing tap water over bottled water

The power of persuasion

The core focus area of this program is Stage 4 English – persuasive writing, it but can be used in single or multiple Key Learning Areas (KLAs).

Students will investigate and use persuasive techniques used in advertising to design, develop and produce a short film. Students learn what techniques bottled water companies use and apply this to their idea.

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