The Brand without a Bottle
Looking for an authentic project base learning resource?
The Brand without a Bottle is short film project designed to build your students’ persuasive skills in a fun and engaging way.
Your students discover how persuasion is used in marketing bottled water and act as our creative agency to persuade others to choose tap water over bottled water.
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Grand prize winner: Bonnyrigg High School
2nd Place: Hurlstone Agricultural High School
3rd Place: James Ruse High School
Grand prize winners: Muirfield High School and William Carey Christian School
2nd Place: James Ruse Agricultural High School
3rd Place: Hawkesbury High School
Choosing tap water over bottled water
The power of persuasion
The core focus area of this program is Stage 4 English – persuasive writing, it but can be used in single or multiple Key Learning Areas (KLAs).
Students will investigate and use persuasive techniques used in advertising to design, develop and produce a short film. Students learn what techniques bottled water companies use and apply this to their idea.